Radical Tech for Radical Times
When we set out to solve the plastic problem and protect the ocean we live for, we didn’t know exactly where that journey would take us. It wasn’t until BLUEVIEW co-founder Tom Cooke met biotech entrepreneur and surf scientist Dr. Stephen Mayfield that the answer became stunningly clear: plant-based technology is the future, and Soleic® is leading the way forward.
Soleic®, meaning sun oil, is a plant-based polyurethane created by leading footwear experts and ingenious material scientists with decades of experience. It took them more than 6 years to bring this revolutionary material from the lab to your feet, but the wait was more than worth it. There are 7.8 billion people on Earth and yet 25 billion new pairs of shoes every year. That’s way too many plastic products floating around—literally, because far too much of that trash ends up floating in our beautiful oceans, down picturesque rivers, and onto previously pristine beaches. Even the so-called “recyclable” plastic materials are either not recycled properly or emit huge heaps of greenhouse gases to make it onto storeroom shelves. Instead, BLUEVIEW shoes start and end in nature to create a completely sustainable and waste-free life cycle.
Our plant-based materials stand up to the same high-quality standards as traditional footwear. The main difference? Ours don’t end up as floating trash in the ocean or give off harmful micro-plastics like the rest. Sourced from plant-based oils, Soleic® was designed at a molecular level to handle the strains and stresses of your everyday adventures, before it can readily break down in compost, soil, and in sea water.
