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Plant-Based Materials and Technology from Surfing Scientists

Backed by science and engineered to exceed expectations, BLUEVIEW shoes are made with plant-based materials that won’t hurt our planet or pollute our oceans—the first of their kind and the best in the industry.

Readily breaking
down in compost, soil, and is starting to break down in sea water

Radical Tech for Radical Times

When we set out to solve the plastic problem and protect the ocean we live for, we didn’t know exactly where that journey would take us. It wasn’t until BLUEVIEW co-founder Tom Cooke met biotech entrepreneur and surf scientist Dr. Stephen Mayfield that the answer became stunningly clear: plant-based technology is the future, and Soleic is leading the way forward.

Soleic, meaning sun oil, is a plant-based polyurethane created by leading footwear experts and ingenious material scientists with decades of experience. It took them more than 6 years to bring this revolutionary material from the lab to your feet, but the wait was more than worth it. There are 7.8 billion people on Earth and yet 25 billion new pairs of shoes every year. That’s way too many plastic products floating around—literally, because far too much of that trash ends up floating in our beautiful oceans, down picturesque rivers, and onto previously pristine beaches. Even the so-called “recyclable” plastic materials are either not recycled properly or emit huge heaps of greenhouse gases to make it onto storeroom shelves. Instead, BLUEVIEW shoes start and end in nature to create a completely sustainable and waste-free life cycle.

Our plant-based materials stand up to the same high-quality standards as traditional footwear. The main difference? Ours don’t end up as floating trash in the ocean or give off harmful micro-plastics like the rest. Sourced from plant-based oils, Soleic was designed at a molecular level to handle the strains and stresses of your everyday adventures before readily breaking down in compost, soil, and is starting to break down in sea water

Overproduction and Pollution are Fueling the Environmental Crisis

Why are we still wearing shoes that destroy our environment and ruin our beautiful beaches? The path we’re on is a dangerous one, and it only darkens more each day. Traditional shoes contribute to:

850M

Air Pollution:

850 million tons of greenhouse gas emissions are released yearly by plastic production.

532B

Land Pollution:

532 billion pounds of plastic are dumped in landfills and incinerators every year.

18B

Water Pollution:

18 billion pounds of plastics sit in our oceans and wash up on our beaches each year.

380M

Petroleum Production:

380 million tons of petroleum plastic materials are produced each year.

The First And Only Fully Biodegradable* Shoes

Plant-Based Materials:

Sustainable materials made from plant-based oils instead of harmful synthetics that lead to plastic-littered beaches.

Biodegradable* Products

Shoes that not only start but also end in the Earth, feeding our ocean’s microorganisms rather than our growing pollution problem.

Carbon-Cutting Practices:

Plant-based materials addresses climate change in a meaningful way by reducing the carbon emissions that come from petroleum plastics.

Shoes Backed by Science,
Approved by All

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